About

Aspen Outfitting Company


Aspen Outfitting Company has been providing the finest Outdoor Adventures since 1969. Whether you’re looking to enjoy time with your family and friends, a solo trip to escape for the day, or to plan your next corporate or group event, let Aspen Outfitting Company be your guide to the great outdoors.

Since 1969
Aspen’s Premier Outfitting Company

Since the first chairlift opened in 1946, the name ‘Aspen’ has conjured images of majestic mountains and exciting outdoor activities. The perpetuation of this reputation has made Aspen into one of the top destination resorts in the United States. Aspen Outfitting Company has been Aspen’s source for world-class outdoor activities since 1969. For 50 years, the owners and staff have worked hard to maintain this reputation by offering a contemporary selection of the highest quality privately guided activities for every season. In addition to being what we do as a company, sharing our passion for Aspen’s beautiful wilderness setting continues to define who we are as individuals.

Take a Moment to
Learn About Our Story


Jon Hollinger – Founder, Co-owner & President

Jon Hollinger has made a career of facilitating the very best in outdoor activities. Jon has used his wealth of knowledge, sense of adventure and engaging personality to bring a unique feeling of authenticity to AOC. He is a well known part of the Aspen community, and is acknowledged as an outdoor authority in North American, as well as International, sporting circles.

Having hunted and fished all of his young life, Jon founded AOC after moving to Aspen at the age of twenty-six. Initially operating from a ranch on Red Mountain owned by Elizabeth Paepcke, Jon offered a selection of horseback rides, high-alpine fly fishing trips, as well as big game and bird hunting. In addition to his passion for producing and guiding outdoor activities, he eventually became interested in the shotgun business. By the mid-1970's, he began importing side-by-side shotguns from Northern Italy.

From the late 1980's through the 1990's, Jon worked extensively as the American liaison for Holland & Holland, and E.J. Churchill of London England. He began giving shooting clinics and conducting custom gun fittings for clients from the U.S. and the U.K. In the late 1990’s, Jon began importing shotguns made by the Ugartechea family of Eibar, Spain. In 2000, Ugartechea launched an exclusive model designed by Jon. Aspen Outfitting Company continues to import and sell the total production of Ugartechea special model AOC/SG guns every year.

Jon holds certification from the United States Sporting Clays Association, and the National Sporting Clays Association as a shotgun shooting instructor, and has conducted thousands of hours of shooting instruction. His shooting instruction, custom gunfitting, shotgun importation, and wilderness outfitting endeavors have been profiled in various books, including "Spanish Best: The Fine Shotguns of Spain," by Terry Wieland, and several books by Michael McIntosh. Both Jon and AOC have also been featured in publications such as: Shooting Sportsman, Sporting Classics and Esquire.


Jarrod Hollinger – Co-owner / Director of Operations

Jon’s son Jarrod Hollinger is the operations manager for Aspen Outfitting Company. Jarrod was born and raised in Aspen, spending much of his time on the area rivers and surrounding mountains. From his first job as a bicycle delivery boy for a local take-out restaurant at age 12, Jarrod has been involved in the local service industry, always focused on customer service. Jarrod graduated from Aspen High School and subsequently from Bishop’s University in Quebec Canada with a degree in Business Administration and Management.

Today Jarrod’s job at AOC includes overseeing the strategic direction of the business, and managing day-to-day operations. This includes supervising the office and activities managers, fly fishing guides, hunting guides and shooting instructors; as well as managing purchasing, inventory, and merchandising for the retail business. Jarrod enjoys the one on one interaction of taking care of customers at every level, including continuing to personally guide fly fishing trips and give shooting instruction.