Natalie, The Gittelmans, and Big Trout

Jarrod HollingerFly FishingLeave a Comment

Natalie – One of AOC’s Best Just finished talking with Mr. Gittelman about his fishing trip with us yesterday. He came by just to let me know how much fun he had catching 20 inch trout with our guide Natalie on the Roaring Fork last night (he said that it was the highlight of his trip). The scenerio is pretty … Read More

New Website with copy by Gary Hubbell

Jarrod HollingerFly FishingLeave a Comment

One of Gary’s Images from our new site Wow, I’ve been really busy the last couple of days and I haven’t had a chance to update the blog. One of the things that has been keeping me occupied since I last posted, is the new website. Gary Hubbell, an ex-guide and friend of ours, produced the copy and layout with … Read More

Floating The Roaring Fork River

Jarrod HollingerFly FishingLeave a Comment

This AIRE Super Puma with Downriver Gunnison frame is ideal for ‘the fork’… Starting near the top of Independance Pass on the western slope of the Continental Divide, the fabled Roaring Fork River runs for nearly 70 miles in a northwest direction. After passing through the town of Aspen, ‘the fork’ picks up volume from various tributaries such as Hunter, … Read More

Logging some shop time…

Jarrod HollingerFly FishingLeave a Comment

The Lobby Entrance of The St. Regis Aspen (AOC is through the doors and to your left…) Today is a Saturday, which is traditionally kind of slow. I’ve been in the shop since 7:30AM, we had a shooting trip go out at 8:00AM, and we have several fishing trips thisafternoon/evening. But at the east end of the St. Regis lobby … Read More

Another Awesome Shooting Trip

Jarrod HollingerFly FishingLeave a Comment

We had another awesome shooting trip today. This time of year we are putting out lots of trips each day, and although all of them showcase our passion for service excellence, some are exceptionally successful and just too enjoyable not to talk about. Today’s trip was an especially good example of how successful our teaching technique is. Over thirty years, … Read More

Cloudveil Makes Fantastic Gear

Jarrod HollingerFly FishingLeave a Comment

This year, before I arrived back in beautiful Colorado from Eastern Canada, my father scored a Cloudveil Angling Apparel dealership for the AOC shop (the only one in Aspen-woo hoo!). The gear is well designed, engineered, and made. Also, the people involved in the company are awesome to deal with. Needless to say, we have been selling lots of the … Read More

Fishing on Private Water

Jarrod HollingerFly FishingLeave a Comment

Just got back from a PM fishing trip to some of our private water on the illustrious upper Roaring Fork River. We fished at the Phillip’s family property, a lease that we have maintained for almost 20 years, and it was spectacular. I was fishing with Dana Winkler, who is an accomplished fisherman and a first- time client for AOC, … Read More

The Fly Fishing Bible (Fully Illustrated)

Jarrod HollingerFly FishingLeave a Comment

The Curtis Creek Manifesto is quite possibly the best book on flyfishing ever written. That’s saying a lot seeing that The Mainfesto weighs in at under 50 pages and is written like a comic book with a roomy layout. Sheridan Andreas Mulholland Anderson is the hippyesque author and illustrator of The Manifesto, and both his surprising fishing acumen and his … Read More

An Act of Small Rebellion

Jarrod HollingerFly FishingLeave a Comment

I fish because I love to; because I love the environs where trout are found, which are invariably beautiful, and hate the environs where crowds of people are found, which are invariably ugly; because of all the television commercials, cocktail parties, and assorted social posturing I thus escape; because, in a world where most men seem to spend their lives … Read More