Our FUN-ky new shop in Woody Creek

Eric BoydenFly Fishing1 Comment

At Aspen Outfitting Company, we have always worked to provide the highest-quality gear and activities to our clients and guests. My father started this business in 1969, and he always insisted on offering only the very best. With the opening of our second location in “Downtown” Woody Creek, we have had the opportunity to broaden our retail mix.

From the start, I knew that the Woody Creek shop would give me the opportunity to explore more of the traditional Fly Shop sales model, as well as showcase some great local and Colorado made offerings. Our boutique in the St. Regis, in downtown Aspen, is a beautiful shop and has been a wonderful fit for us for almost 30 years. That said, it is a rather small space in a very upscale location. As our new shop has come together, I’ve been increasingly excited at the opportunity to change it up and sell some stuff that is a little more FUNKY!

The first thing that you notice when you walk into our Woody Creek shop is the logs. Being located in the same rambling old log building as the world-famous Woody Creek Tavern makes for an awesome retail vibe. We wanted to riff on that feeling, so we had a friend build us some rustic wooden displays, which is a super fun look. Turns out that the fun really started when it came time to fill those displays!

TOPO Designs is an outdoor gear company that is based in Denver, CO. We started selling a few TOPO backpacks at our boutique in the St. Regis a couple years ago, and we received nothing but rave reviews. Based on that feedback, it was an easy decision to broaden our stock to include a large selection of TOPO backpacks, bags, clothing, and other soft goods. TOPO makes bold products that are of the highest quality. They manufacture in Colorado (!), offer a lifetime warranty, support a variety of social and environmental causes, and have a very cool repair program to rehab your favorite pack when you’ve loved it (almost) to death. If you haven’t already discovered TOPO Designs, we are excited to introduce you to the line when you come by the shop.

Ohana is a Steamboat Springs, Colorado based apparel company that does all of their own design and printing in house. We reached out to Ohana to put together a few authentic Aspen and Woody Creek T-shirt designs for us to sell in the shop, and we have been blown away with the response! Printed on a variety of tri-blend shirt designs, the Ohana shirts have quickly become my go-to tees. In addition to the famous shirts, Ohana also designs and prints a variety of homegoods. The tea towels and throw pillows have the same mountain casual esthetic and highest quality printing that we love in the shirts.

Stay tuned, we’re looking forward to showcasing some more local and colorado brands!


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